Pasadena Local News via India
Maureen Dowd considers whether outsourcing might be a viable future paradigm for the tanking newspaper business. She takes a look at James McPherson’s daily online magazine Pasadena Now and its novel way of gathering and reporting on news.
He fired his seven Pasadena staffers — including five reporters — who were making $600 to $800 a week, and now he and his wife direct six employees all over India on how to write news and features, using telephones, e-mail, press releases, Web harvesting and live video streaming from a cellphone at City Hall.
Dowd contacted one of McPherson’s new staff writers, a G Sreejayyanthi, who lives 8000 miles away from Pasadena in Mysore City, southern India. Apparently, this employee was still coming up to speed on some of the finer points in Pasadena’s culture, saying:
“Regarding the Rose Bowl, my first thought was it related to some food event but then found that is related to Sports field…”
But before we become too outraged, McPherson counters that his news-gathering system is not quite as coldly detached as Dowd made it seem. He points out that local stories are, in fact, covered directly by inexpensive “legmen”, who observe and collect data (photographs, video, audio, etc) at the scene . Their efforts are directed remotely by veteran news-desk editors, who maintain two-way communication at all times with them via “live remotes”. It’s only after all the relevant local data has been collected, that it is then beamed around the world to outsourced staffers, who write-up/assemble the final product. In theory, they’ve also been “prepped” by watching the live feeds of the local event online.
McPherson wants to make it clear:
At its core my system recognizes that the heart, mind and soul of a newspaper (or a web “newspaperless”) must live in the community which is being covered.
Where is the heart, mind, and soul of someone who lives in Mumbai these days? Is it with their own safety in their own streets, or is with the Pasadena Police Patrols, protecting shoppers during the holiday season?
And where does the next Maureen Dowd (or Peter Jennings) develop in this new system? If she’s not the eyes & ears, and she’s not the overseas “writer” - who is she or he? And isn’t there value in having the person who writes the final story be the same person who witnesses events in person (not over a video feed as they sip their tea) ?
I think if someone like McPherson means what he says about the “heart, mind, and soul” of a newspaper being rooted in the community it covers - then he is kidding himself, if he thinks something isn’t being lost in translation 8000 miles away.


